TADA Productions, Inc., recipient of the 2006 Mayor's Arts Award, oversees the productions at the new TADA Theatre. Mayor Chris Beutler congratulates TADA: “Behind the success of TADA has been a great deal of hard work and community support. This move will provide even more opportunities for this innovative organization and will strengthen the entire arts community.  It also fits in well with future plans for our vibrant Haymarket district, an area that has so much potential for growth.”

The TADA Theatre was presented with the Impact Award for Significant Development for Downtown Lincoln in November 2008. This prestigious award pays recognition for renovations, improvements or new developments that have added value to the property, enhanced the surrounding area, increased visibility and may be a catalyst for other investment. DTLA stated: "The TADA Theatre vitalizes our downtown. Their patrons visit shops, restaurants and galleries before and after their attendance at the TADA Theatre. Also downtown hotels receive business from their regional premiere productions from out of state audiences."